(Project for Watts Design) Swinburne University required an overall design style to capture the essence of a new brand strategy. It needed to take into account current styles developed for advertising and the website and lead a new direction for the brand look and feel. The team created a bold, distinctive look that could be adapted to the university's three distinct target markets.
![](https://cdn.myportfolio.com/b3b1c0a51d458bf906a5e39d94c83d36/bd23f182b22c260d05730c4a_rw_1200.jpg?h=6b7d2dd4299861fa764767a5bd6ef970)
![](https://cdn.myportfolio.com/b3b1c0a51d458bf906a5e39d94c83d36/f7bf90a0d95954871ef54f1e_rw_1200.jpg?h=de1134120f8a3cf7fe20e6a3e4b9ed48)
Once we had resolved the new publication style, the first application was to design and produce the University’s 40+ undergraduate course brochures. A post graduate program, with a slightly more conservative style for this older market, followed soon after.
![](https://cdn.myportfolio.com/b3b1c0a51d458bf906a5e39d94c83d36/bb0886f35610f1e483e493be_rw_1200.jpg?h=a95afa92193dcafc59dfd80c0ca7e3a8)
![](https://cdn.myportfolio.com/b3b1c0a51d458bf906a5e39d94c83d36/bf56aaf43b48d91e2efbbf16_rw_1200.jpg?h=cb4eccc80ba18d43efea9a6ed78d737d)