(Project for Watts Design) Swinburne University required an overall design style to capture the essence of a new brand strategy. It needed to take into account current styles developed for advertising and the website and lead a new direction for the brand look and feel. The team created a bold, distinctive look that could be adapted to the university's three distinct target markets.
Once we had resolved the new publication style, the first application was to design and produce the University’s 40+ undergraduate course brochures. A post graduate program, with a slightly more conservative style for this older market, followed soon after.