Port Melbourne Secondary College (Port for short) is a new, state-of-the-art public high school in the Fishermans Bend precinct of Melbourne. It is a show-case for innovative learning environments, with a focus on entrepreneurship, design thinking and real-world problem solving. Design IS was provided with a clean-slate and an exciting opportunity to develop and apply a brand strategy and design that would help set the school up for excellence in education. The outcome of this project exceeded the already high expectations of the principal and has received glowing feedback from the local community.
Our brand strategy and brand design for this project was awarded the following accolades in 2022:
Gold – Melbourne Design Awards
Merit Award – Designers Australia Awards
Finalist – Victorian Premiers Design Awards

Brand identity concept
Brand style guide
Building exterior branding
Reception graphics
Stationery and promotional collateral
Website design
School uniforms

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